Reviews of Dot Boom

Things You'll Only Find in Dot Boom

David Weigelt and Jonathan Boehman's new book reveals the secret processes that drive successful marketing campaigns targeting boomers. Learn how new scientific and psychological research about boomers is driving a sea of change within the marketing community. Positioning your brand to engage baby boomers online is the key to profitability that reflects the power of this consumer group.
 
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement brings together the ideas of our industry's greatest minds. Here are ten fundamental takeaways you'll find only in this book:

1. A never-before revealed process that Immersion Active uses successfully for integrating interactive campaigns with powerful story-telling elements that will connect strongly with boomers.
2. Secrets to improving your bottom-line by marketing to boomers.
3. A proprietary method built on the latest neuro-cognitive research for attracting older consumers without disenfranchising young consumers.
4. The psychological keys to making an emotional connection (i.e. getting "landing rights") with a boomer consumer.
5. Common web practices that may be affecting your conversions and your profitability. Learn cutting-edge best practices and creative design techniques to better target boomers online.
6. Discover a new, powerful boomer-specific definition of online engagement and Key Performance Indicator (KPI) that will change how you market.
7. The theory and concept of Engagement Clusters: a revolutionary idea in online media planning that creates opportunities to magnify the number of people who connect with your brand.
8. A powerful design and development framework that takes the guesswork out of connecting with your users.
9. Exclusive insights and commentary by David Wolfe, co-author of Ageless Marketing and Firms of Endearment.
10. An innovative technique to ensure that your creative, interactive and engineering teams are customer-centric throughout your campaign development lifecycle.

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